Satyadev Prasad of Ratanpur Birta is like any other farmer of his village. Formerly, he cultivated paddy much the same way as his father and grandfather did. This year, however, he purchased paddy transplanter with the aim of providing custom-hire services. To ensure success of his envisioned business, he also undertook the challenge of raising mat-type nursery, which is mandatory for the paddy machine transplanter. With guidance from CSISA team, he began the task of raising of mat-nursery for paddy. He took advantage of an agricultural program on community nursery (financial assistance is provided by Govt. of Bihar) for aggregating demand and raising community nursery for other farmers in the village. Also, he availed of the benefit from State Department of Agriculture schemes (in the form of subsidy on the purchase of agricultural machinery) enabling him to procure machine at subsidized price.Further, by using it for his own field and hiring it to the neighboring farmers, he ensured commercial success of this venture. He has planted paddy in about 80 acres for 31 farmers. “On seeing the success of my business model, other farmers are also in the process of purchasing paddy transplanter,” he exclaimed. Owing to efforts of CSISA, the mechanised paddy transplanting this year has increased to 360 acres in East Champararn district. Currently there are 9 paddy transplanters in East Champararn, compared to two last year.